Which internet marketing experts should you turn to? These
people, who have been tagged as “gurus” by some, have more
experience in the IM world than others. But, it seems like there’s a
new “guru” on the block every day. So who should you trust to
teach you the ropes?
Here’s a check list on how to evaluate internet marketing experts.
Have they actually made money doing the things they are
advising you to do?
Ironically, many internet marketing “experts” are most expert at
promoting themselves. They'll tell you, for instance, to stay out of
the “internet marketing” niche because the “experts” have it
cornered. Instead, they'll say to go into less competitive niches.
But, if you press them, they will have to admit that they've never
been in any other niche themselves.
Are they transparent?
The “gurus” that I like best are the ones who will show you what
niches are actually making them money. They’re not afraid they'll
lose their precious “position” to someone less experienced than
they are. This transparency allows you to evaluate them wisely.
Do they give you a step by step plan?
The internet marketing experts who are best at teaching newbie
and internet marketers are those who can provide detailed, step
by step plans for success.
Do you trust that they have done what they say?
It’s really easy to say they made “a million dollars” from a system
when you are on the internet. You don’t even have to keep a
straight face. You can also photoshop Paypal and Clickbank
screen shots to “show” that you have made a lot more money than
you really have. So, when finding a guru to follow, you should have
a gut feeling that they have done what they've said they've done.
Is their plan something you feel you can do?
There are many kinds of internet marketing experts. Some
recommend setting up a network of blogs and doing a ton of
writing. Others use pay per click marketing in their strategies.
Some urge you to go offline and contact business owners to build
websites for them. All of these strategies can work. The trick is to
find a guru who can teach you the strategies you are most
comfortable with yourself.
Do they say you can do it with “no work.”?
Let’s face it, there’s very little in life that you can achieve with no
work. Every once in a while, someone hits the jackpot. Whether it is
in Las Vegas or online. But, for the most part, making money of
any kind requires work. If you see a guru promising a “no work”
system, run away fast.
Is it ethical?
There are a number of ways you can make money on the internet
that some can live with and others find downright unethical. Make
sure you are able to live with yourself in the morning before you
start any internet marketing scheme.
There are many people claiming to be internet marketing
“experts.” Choose wisely before selecting an expert to follow.
Make sure you look for your next issue soon. We will be talking
about improving your internet marketing results by offering value.
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